50at50
One year. One mission.
To change outdoor access.
I’m Nick Wilson, a disabled veteran, wheeled adventurer and accessibility advocate. This year, I turn 50, and instead of doing something sensible, I’m taking on my biggest challenge yet: riding 50 kilometre sections of trails in the UK and overseas in my all-terrain wheelchair to raise money, challenge assumptions and create real change for disabled people.
I’m raising £150,000 to fund and donate eight all-terrain Quantum Outback powerchairs to outdoor venues and charities across the UK so that disabled people can get access to the outdoors.
- £150,000 target
- 8 all-terrain powerchairs to fund
- UK & international campaign
- Media, film and PR opportunities
My Biggest Challenge Yet
The 50 at 50 Project
Why this matters
Too often, access to the outdoors for disabled people ends where the tarmac path does. A gravel track, a muddy trail or a stretch of uneven ground can be enough to stop someone in their tracks (literally). And even when the will is there, the equipment needed to make proper outdoor access possible is often eye-wateringly expensive.
When I became a wheelchair user, getting back outdoors changed everything for me. It gave me purpose, perspective and a reason to keep pushing forward. I know first-hand what that freedom can do, and I know too many disabled people are restricted because of cost, poor infrastructure, and limited access.
50at50 will help put free-to-use all-terrain Quantum Outback powerchairs into outdoor locations around the UK. It means more independence. More confidence. More family days out. And more chances for disabled people to properly experience the outdoors.
Where the money actually goes
What 50at50 will fund
I’m raising £150,000 to help open up the outdoors and get the right equipment into the right places by funding up to eight all-terrain powerchairs for outdoor locations across the UK. I also want to help back the technology that can take adaptive adventure further, and build a legacy that carries on long after I’ve clocked up the final kilometre.
Access does not improve on good intentions alone – it takes funding, equipment, innovation and people willing to help that can make a real difference.
All-terrain powerchairs
I want to help get up to eight free-to-use all-terrain powerchairs into charities and outdoor venues across the UK, so that disabled people can get into outdoor spaces that are currently difficult, or just plain impossible, to access.
Better battery technology
This campaign is focused on funding and placing all-terrain powerchairs, but solving this challenge could help unlock the future of accessible adventure. We’d love to speak to partners who may be interested in supporting future innovation in this space.
A lasting legacy
This campaign is part of a wider vision to improve access to outdoor adventure. The goal is to create lasting change through community equipment, improved infrastructure, and increased opportunities for disabled people.
Opening up the outdoors, one location at a time
Where your support will make a real difference
50at50 is helping turn outdoor locations into places disabled people can truly experience and enjoy. The chairs funded through 50at50 will be placed at locations across the UK including:
- Delapré Abbey, Northamptonshire
- Stanwick Lakes, Northamptonshire
- Calvert Devon
- National Trust sites in the Midlands, the East of England and the Lake District
Your support will help disabled people get further into these spaces, enjoy them with more freedom and confidence, and experience the outdoors in a way that is so often closed off by cost and lack of equipment.
What this means for the organisations involved
The chair behind the mission
Why Quantum and why the Outback?
The Quantum Outback chair is built for the terrain that usually stops people in their tracks: muddy paths, rough ground, woodland trails, and uneven surfaces that a standard chair simply is not designed for. The Outback is a 4×4 all-terrain powerchair with:
- Independent motors
- 15-inch pneumatic tyres
- Smooth Ride Suspension
- 2 x 95Ah batteries to support longer outdoor use
And yes, it is expensive. But that is exactly the point. 50at50 exists to fund these chairs, so more disabled people can access and enjoy places that would otherwise remain out of reach.
Get involved
Support 50at50
If you want to make a donation to support the 50at50 campaign, it will be used to fund accessible equipment, including all-terrain powerchairs, and initiatives that improve outdoor access for disabled people.
If you are a business looking to sponsor the campaign, this is a chance to be part of something with genuine impact, strong visibility and a story people will actually remember.
However you get involved, you will be helping turn this from one man having a very questionable idea into something that makes a real difference.
Donate
Want to support the mission directly? This is the bit for you.
Every donation helps fund the powerchairs, improve access and create more opportunities for disabled people to experience the outdoors that otherwise they would miss out on. Big or small, your donation helps make this campaign possible.
Sponsor
If you are a business or organisation, sponsoring 50at50 means backing a campaign with real impact and real visibility.
Across the year, the campaign will generate media interest, digital content, speaking opportunities and strong storytelling, giving sponsors the chance to be associated with something genuinely worth talking about.
Every Penny Counts
Donate To 50at50 Today
Why you should sponsor 50at50
If you are a business looking for a sponsorship opportunity with a bit more substance than sticking your logo on a banner and hoping for the best, 50at50 gives you something far more meaningful. By sponsoring the campaign, you’re not just backing a story, you’re backing practical change, genuine inclusion and a message people actually care about.
Visibility that means something
This campaign has strong PR potential, social media storytelling, film content and live event opportunities throughout the year. It is built for attention, but it is also built on something real.
Social impact you can point to
Your support helps fund equipment, access and innovation that stays in communities. This is not abstract. It is practical, visible and measurable.
A powerful story to align with
50at50 sits at the crossroads of disability inclusion, accessibility, resilience, mental health, outdoor adventure and technology. It gives brands the chance to be part of something bold, relevant and genuinely useful.
Legacy beyond the campaign
This is not a one-off stunt dressed up as a mission. The aim is to help create longterm change in adaptive outdoor access, support future expedition opportunities, and contribute to the development of adaptive off-roading as a serious competitive sport.
The grand plan
The 50at50 route
50at50 will run across the year, with trail challenges, media opportunities and speaking appearances in the UK and overseas. Here’s how the year should go, if everything goes to plan…
June 2026 | USA
The US leg starts in Chicago, where the campaign begins building international visibility through expo activity, filming opportunities and sponsor conversations. It is an important early moment in the year, helping get 50at50 in front of bigger audiences and build momentum from the start.
September 2026 | Austria
October 2026 | Dubai
November 2026 | Kendal Mountain Festival
Throughout the year | UK trails
The international moments matter, but the heart of 50at50 is still on the trail. UK route activity across the year is where the campaign keeps proving its point: that disabled people belong in the outdoors, and access should not stop where the path does.
Working with Adaptive Expeditions
